strategy_skill

Overview

This skill helps product leaders and founders build rigorous product strategy, market analysis, competitive positioning, and GTM plans that drive growth. It packs frameworks for TAM/SAM/SOM, value proposition and positioning pillars, business model and pricing options, and launch and pitch templates. Use it to align teams, prioritize opportunities, and build defensible product roadmaps.

How this skill works

The skill walks you through defining market size (TAM/SAM/SOM), mapping direct and indirect competitors, and assessing market timing and readiness. It provides templates for a differentiated value proposition, target customer profiles, revenue model alternatives, pricing approaches, and go-to-market channel selection. It also includes launch timelines, unit-economics metrics (LTV/CAC), and executive and elevator pitch structures.

When to use it

• When you need to validate market opportunity and size realistic revenue targets
• When defining or refining your product positioning and unique differentiators
• When selecting a business model and pricing strategy for a new product or feature
• When planning a go-to-market motion (self-serve, sales-led, or channel)
• When preparing investor or executive pitches that require crisp metrics and ask

Best practices

• Document TAM/SAM/SOM assumptions and run scenario analysis (best/likely/worst)
• Pick a single ICP and 3–5 positioning pillars; rate yourself vs competitors
• Prefer value-based pricing where you can quantify customer ROI
• Optimize for LTV > 3x CAC and target CAC payback within 12–18 months
• Start narrow (vertical or niche) and expand after product-market fit
• Review strategy quarterly and refresh assumptions annually

Example use cases

• Estimate SOM for year 3 revenue planning for a B2B SaaS launch
• Build a competitor feature matrix and prioritize product roadmap gaps
• Choose between freemium, usage-based, or enterprise pricing for launch
• Design a GTM plan: self-service funnel versus enterprise sales motion
• Draft a 30-minute investor pitch with market, problem, solution, and ask