human-handoff-coordinator_skill

Overview

This skill coordinates human handoffs for ad operations across Meta (Facebook/Instagram), Google Ads, TikTok Ads, and YouTube Ads. It creates structured handoff packets, triages escalation severity, and provides immediate, platform-aware actions to protect spend and restore performance. The goal is rapid, testable escalation that minimizes revenue impact.

How this skill works

The skill classifies the incoming request (how-to, diagnosis, policy, strategy) and returns a shortest-valid answer first, followed by a root-cause hypothesis and an action checklist. It generates a handoff payload when human intervention is required, including required fields, urgency, and owner recommendations. All guidance is channel-aware and includes at least one rollback/stop-loss condition when spend risk exists.

When to use it

• You need a rapid, actionable escalation for delivery, billing, or policy issues affecting campaign performance.
• You require a human-support packet for platform support or account team intervention.
• You need a prioritized checklist to triage sudden drops in impressions, conversions, or spend anomalies.
• You want platform-specific next steps for Meta, Google Ads, TikTok, or YouTube actions tied to revenue or ROAS goals.
• You must decide whether to pause/cap spend versus continue testing under uncertainty.

Best practices

• Provide minimum required inputs: question, account/campaign/context, and urgency_level before escalation.
• State observed facts separately from hypotheses; include timestamps and recent changes.
• Use channel-aware advice: prioritize creative cadence for Meta/TikTok and query intent for Google.
• Always include a rollback/stop-loss threshold and clear escalation criteria.
• If confidence is low, mark it and include validation steps and monitoring windows.

Example use cases

• Delivery drop: supply impressions %, first three checks (spend cap, policy, creative), and escalation trigger if unresolved in X hours.
• Policy rejection: interpret rejection, propose rewrite directions, and prepare approval retry order for review team.
• Billing/account lock: produce a handoff packet with required fields, urgency level, owner, and ETA for account recovery.
• Scaling decision: recommend bid/budget shifts tied to target ROAS and a monitoring plan with stop-loss caps.