traffic-channel-finder_skill

Overview

This skill designs data-backed traffic acquisition strategies and ranks marketing channels using an algorithmic ICE (Impact × Confidence × Ease) model. It audits sources, maps generic channels to region-specific platforms, and produces a prioritized leaderboard and immediate next-step actions. It activates on requests like "build my traffic plan" or "evaluate marketing channels."

How this skill works

The skill requires a brief with Geo/Date, Product type, ICP, and target economics before proceeding. It loads a channels landscape file, filters and localizes candidates, audits public and third-party data to assign Confidence by data tier, then computes ICE scores to rank channels. The output includes a leaderboard, low-confidence items, anti-patterns where economics fail, and a concrete next action for the top channel.

When to use it

• You need a prioritized list of acquisition channels for a launch or growth sprint.
• You want to verify channel choices with sourced metrics rather than opinion.
• You must map global channel categories to local platforms (e.g., Russia, China, West).
• You need to screen channels against target CAC or product price constraints.
• You want a testable first action for the highest-ranked channel.

Best practices

• Provide a complete brief: target geo, launch date, B2B/B2C, ICP, and target CAC or price.
• Supply or allow access to the traffic-channels-landscape.tsv to ensure accurate Ease values.
• Require source links for audience or conversion metrics; prefer Tier 1 or Tier 2 sources.
• Treat channels with Confidence < 4 as experimental and plan small tests before scale.
• Re-run the audit quarterly or when major platform/market changes occur.

Example use cases

• Early-stage SaaS founder asks: "build my traffic plan" for a US SMB product with a $200 target CAC.
• E-commerce brand expanding to Brazil requests a localized channel list and prioritized tests.
• Marketing lead wants to "evaluate marketing channels" for a Q3 paid acquisition budget allocation.
• Growth consultant needs a defensible leaderboard to justify channel spend to stakeholders.