ecommerce-extras_skill

Overview

This skill creates technical implementation plans to set up and optimize Google Shopping product feeds and Merchant Center accounts. It focuses on compliant feed structure, title and image optimization, submission workflows, and ongoing monitoring to improve visibility and lower CPCs. The output is a practical, step-by-step plan tailored to your catalog and platform.

How this skill works

I inspect your product catalog and current feed files, then map required and recommended attributes into a validated feed format (XML or CSV). I generate optimized titles, descriptions, image requirements, GTIN and category mapping, and a Merchant Center setup checklist including shipping, tax, and account verification. Finally, I provide automation recommendations, error remediation steps, and a monitoring cadence with KPIs.

When to use it

• You need to set up a new Google Merchant Center account and submit your first feed
• You want to create or restructure a product feed for Google Shopping ads
• Your Merchant Center has disapproved items or frequent feed errors
• You need to optimize feed attributes to reduce CPCs and improve traffic quality
• You want an automated workflow to keep prices, availability, and images in sync

Best practices

• Provide all required fields (id, title, description, link, image_link, price, availability) and recommended fields (brand, gtin, mpn, condition, shipping, tax)
• Prefer XML for automation, but use CSV for simpler catalogs; validate feeds before upload
• Optimize titles with brand, product type, key attributes and model (keep ~150 chars max)
• Use high-resolution images (recommended 800x800px) and include multiple angles where possible
• Implement real-time inventory and price sync to prevent disapprovals and mismatched data
• Map products to accurate Google product categories and include GTINs for better matching

Example use cases

• Create a primary product feed and a supplemental feed to add enhanced attributes like size and color
• Audit an existing Merchant Center feed, fix disapprovals, and implement a weekly automation pipeline
• Optimize titles and descriptions for a seasonal product line to increase impressions and lower CPC
• Set up region-specific shipping and tax settings and ensure pricing matches storefront
• Build a monitoring dashboard with alerts for feed errors, disapprovals, and price mismatches