positioning-craft_skill

This skill helps you craft precise product positioning using April Dunford's framework to define target customers, categories, differentiators, and proof.

166

GitHub Stars

1

Bundled Files

2 months ago

Catalog Refreshed

4 months ago

First Indexed

Readme & install

Copy the install command, review bundled files from the catalogue, and read any extended description pulled from the listing source.

Installation

Preview and clipboard use veilstrat where the catalogue uses aiagentskills.

npx veilstrat add skill menkesu/awesome-pm-skills --skill positioning-craft

SKILL.md2.4 KB

Overview

This skill crafts clear, practical product positioning using April Dunford's positioning framework and the Obviously Awesome methodology. It guides you to define target customers, pick the right category, identify real alternatives, articulate differentiated value, and gather proof. Use it to create positioning canvases, one-sentence positioning statements, and testable messaging for go-to-market work.

How this skill works

The skill walks through five core components: best-for (target customer), category, alternatives, unique value, and proof. It fills a Positioning Canvas template with concrete answers, then synthesizes a one-sentence positioning statement. It also generates a checklist and test prompts so you can validate comprehension with customers and sales teams.

When to use it

Defining target customer and ideal customer profile for a new or updated product
Deciding which market category to claim or create
Explaining how your product differs from existing alternatives
Crafting a concise one-sentence positioning for marketing or sales
Preparing messaging to validate with customers or internal teams

Best practices

Be specific about the target customer—industry, role, and the exact pain they face
Treat the category as a promise of expected value and set customer expectations
List realistic alternatives customers currently use; never claim there are no competitors
Tie each differentiator to a clear customer benefit and include measurable proof
Test positioning with real customers and ensure sales can explain it simply

Example use cases

Create a positioning canvas for a B2B analytics feature aimed at head of product in mid-market SaaS
Decide whether to position a tool as an 'automation platform' or a 'collaboration layer'
Replace vague marketing copy with a one-sentence positioning to improve homepage conversion
Prepare a pitch and proof points for investor or partner conversations
Run a quick internal check to see if the sales team can state the unique value in one line

FAQ

Pick the single best initial segment where your unique value is strongest. You can create additional positionings later for other segments.

How do I choose an existing category versus inventing one?

Choose an existing category when it helps customers quickly understand value; invent a new category only if existing categories misalign with your unique value and you can explain why that matters.