writing-stickiness_skill

Overview

This skill applies the Heath brothers' SUCCESs framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories) to make messages more memorable and persuasive. I diagnose your draft across all six principles, score its stickiness, and deliver targeted edits to raise impact. The goal is measurable improvement: a clear before/after plus a stickiness score.

How this skill works

I read the entire draft and produce a per-principle analysis and score (0–3 for each principle, total 0–18). I identify the weakest 2–3 principles, then make focused revisions that preserve accuracy while increasing memorability. Finally, I re-score the revised message and present a before/after comparison with concrete suggestions you can apply.

When to use it

• You want a message that people remember after one hearing or reading
• Preparing a pitch, slide deck, tagline, or marketing copy that must persuade
• When feedback says the content is clear but forgettable
• If you want to apply the SUCCESs framework or reference the Heath brothers
• To turn abstract ideas into vivid, actionable language

Best practices

• Score the original draft before making edits to track improvement
• Target the 2–3 lowest-scoring SUCCESs principles first
• Make the core message fit 12 words or fewer to prioritize clarity
• Use human-scale specifics and sensory details rather than large statistics
• Add one short story or concrete example to boost emotional connection

Example use cases

• Tightening a product pitch so investors remember the key promise
• Turning a technical slide deck into an audience-friendly talk
• Rewriting marketing taglines to increase shareability and recall
• Polishing an email campaign to raise open and conversion rates
• Transforming a policy brief into an emotionally compelling one-pager