liangdabiao/market-insight-claude-skill

Overview

This skill helps you rapidly generate user needs insights and prioritize product opportunities for new products, marketing plans, or category entry. It uses a three-stage prompt framework to move from vivid user personas to emotion-driven motivations and then to ranked, actionable product opportunities. You get usable ideas and copy-ready emotional hooks in minutes instead of weeks. The outputs are practical and designed for immediate testing in product design or marketing.

How this skill works

I first identify four concrete user personas based on observable behaviors and value potential, highlighting the core user group with reasons. Next I analyze emotional drivers across pain, itch (identity), and delight to produce vivid, ad-ready expressions. Finally I convert those emotions into a prioritized P0/P1/P2 product opportunity list with implementation notes, cost/difficulty estimates, and quick-win recommendations.

When to use it

• Before building a new product or feature to validate direction quickly
• When preparing go-to-market messaging or campaign hooks
• To evaluate category-entry opportunities and differentiate from incumbents
• When you need concrete user personas rooted in behavior, not demographics
• For rapid prioritization of product concepts that map to real emotions and usage scenarios
• To create MVP experiments and low-cost validation plans based on emotional triggers

Best practices

• Provide a concise product description and current development stage to focus outputs
• Specify analysis scope if you want only personas, only emotions, or only product opportunities
• Pick one core user group for deeper emotion-to-opportunity mapping to keep recommendations actionable
• Treat outputs as hypotheses: run quick experiments before large investments
• Ask for different output formats (executive summary, full report, slides) to match stakeholder needs
• Iterate: compare multiple personas and surface overlapping opportunities for broader plays

Example use cases

• New food concept validating morning-commuter demand and identity signals
• SaaS feature prioritization based on decision-maker pain and ROI anxieties
• Marketing campaign copy that leverages visceral delight moments for higher conversion
• Retail category entry where emotional differentiation beats price competition
• Rapid ideation of 3 ready-to-launch experiments (P0) to test product-market fit