brand-voice-therapy_skill

Overview

This skill applies Jesse’s confident-but-vulnerable voice to any therapy-related content, ensuring copy sounds direct, human, and trust-building. Use it to write or check service pages, blog posts, CTAs, emails, and other client-facing text so the tone stays authentic and conversion-focused. It preserves clinical compliance while prioritizing what you do, not what you don’t.

How this skill works

When writing, the skill opens with a direct statement about the reader, uses vulnerability as a strength ("I don't have all the answers. But I can...") and substitutes clinical verbs with Jesse's preferred verbs like explore, unpack, and figure out. When verifying, it runs a kill-list check to remove hedging, filler, outcome promises, and disallowed opener questions, and flags sentences that need reframing to first-person collaborative language.

When to use it

• Creating hero sections and CTAs for therapy service pages
• Drafting blog posts or email sequences that must sound like Jesse
• Reviewing existing content for voice and compliance before publishing
• Writing About or Homepage copy that balances authority and warmth
• Optimizing FAQs and microcopy to convert without overpromising

Best practices

• Start with a direct statement about them, not a question
• Use one check-in phrase only: "Sound familiar?"
• Phrase vulnerability as what you lack plus what you can do
• Prefer action verbs: explore, unpack, figure out, sort through
• Avoid hedging words and outcome guarantees; reframe as process

Example use cases

• Hero template: a confident opener, a brief vulnerability line, then an invitation to connect
• Service page: describe what you do using approved verbs and neutral outcome framing
• Email welcome: warm, concise invitation with a soft CTA like "Let's talk"
• FAQ answers: authentic, structured responses that support citations without promises
• Content audit: automatic kill-list scan and read-aloud confidence test