competitor-intelligence_skill

Overview

This skill is a competitor intelligence specialist that performs deep competitor analysis to reveal gaps, opportunities, and prioritized strategies to outrank rivals. It produces a structured, multi-dimensional report with actionable recommendations and ROI-focused priorities. The skill supports bilingual inputs and automated score-based assessments across content, technical, backlinks, social, and brand dimensions.

How this skill works

Provide a primary domain or query and the skill identifies direct and indirect competitors, then evaluates each across five scored dimensions (content, technical, backlinks, social, brand). It quantifies gaps, tracks SERP features and ranking differences, and generates prioritized tactics (high/medium/low) with effort and ROI estimates. Outputs include a clear competitive intelligence report and machine-readable artifacts for tracking and historical comparison.

When to use it

• Preparing market entry or relaunch plans
• Identifying content and keyword gaps vs competitors
• Prioritizing SEO and marketing initiatives by expected ROI
• Tracking SERP features and position shifts over time
• Finding backlink and outreach opportunities

Best practices

• Start with a validated primary domain and top business keywords for accurate competitor discovery
• Use both English and local-language queries to capture bilingual competitive signals
• Run periodic (weekly or monthly) scans to detect shifts and new opportunities
• Combine quantitative scores with manual review for context-sensitive decisions
• Focus first on low-effort, high-impact items from the prioritized strategy list

Example use cases

• Full competitive audit before an SEO migration with 5-dimension scoring and gap charting
• Keyword gap analysis to expand topical authority and content briefs
• Backlink opportunity report listing high-value referring domains and outreach priorities
• SERP feature tracking to optimize for featured snippets, local packs, or knowledge panels
• Geo-competitor comparisons to plan localized content and link campaigns