fogg-behavior-model_skill

Overview

This skill helps designers and product teams apply the Fogg Behavior Model (B = MAP) to design reliable behavior change. It focuses on diagnosing whether Motivation, Ability, or a Prompt is missing and prescribing targeted interventions. Use it to turn vague goals into specific, testable behavior designs with measurable outcomes.

How this skill works

The skill guides you to define a specific target behavior, score Motivation, Ability, and Prompt, and identify the primary bottleneck. It breaks Ability into six concrete factors (time, money, physical effort, mental effort, social deviance, routine) and maps prompt types to solution patterns (spark, facilitator, signal). Finally, it produces prioritized interventions and success metrics to validate change.

When to use it

• Designing onboarding flows and first-run experiences
• Improving conversion or activation rates
• Increasing adoption of a new feature in a product
• Building or supporting user habits
• Diagnosing and reducing user drop-off in a funnel

Best practices

• Start with a precise behavior: who, what, when, and frequency
• Fix Ability first when possible — reduce friction and steps
• Match prompt type to diagnosis: spark for motivation, facilitator for ability, signal for timing
• Measure baseline and set simple success metrics (rate, time, retention)
• Iterate in small experiments: change one element at a time

Example use cases

• Onboarding: convert new signups into activated users with a one-click starter flow and contextual tooltip
• Feature adoption: surface collaboration tools on the dashboard, add social proof, and prompt in relevant tasks
• Habit formation: design a tiny, anchored behavior (2-minute version) with a daily reminder and celebration
• Newsletter signup: move prompt to the article end after value is delivered and test contextual copy
• Conversion lift: reduce checkout steps, pre-fill fields, and trigger a timely email reminder