marketing-psychology_skill

Overview

This skill helps apply psychological principles, cognitive biases, and 70+ mental models directly to marketing decisions. It surfaces the most relevant models for your product, explains the underlying psychology, and gives concrete, ethical marketing applications. Use it to improve messaging, pricing, funnels, and experimentation with evidence-backed tactics.

How this skill works

First, it checks for product and audience context when available so recommendations are tailored. It identifies the highest-impact mental models for the situation, explains the psychology behind each, and maps each model to specific marketing actions. Finally, it suggests implementation steps, testing ideas, and ethical guardrails to avoid manipulative tactics.

When to use it

• When you ask about psychology, persuasion, cognitive bias, or why people buy
• When designing or optimizing messaging, pricing, or conversion funnels
• When planning experiments or allocating growth budget across channels
• When you need frameworks to diagnose drops in engagement or conversions
• When building onboarding flows, trial conversions, or retention strategies

Best practices

• Read product and audience context first and tailor models to real users, not abstractions
• Pick a few complementary models rather than applying many superficially
• Translate each model into a measurable experiment or KPI before implementation
• Prioritize low-friction, high-impact changes (Pareto principle) and instrument results
• Apply influence ethically: disclose scarcity/claims and avoid deceptive framing

Example use cases

• Rewrite landing page copy using Jobs-to-Be-Done, Peak-End Rule, and Framing Effect
• Design pricing and tiers with Anchoring, Decoy Effect, and Charm Pricing
• Improve onboarding completion using Zeigarnik Effect, Goal-Gradient, and Default Effect
• Create a growth experiment plan allocating 80% to proven channels and 20% to high-risk bets (Barbell Strategy)
• Reduce churn by addressing Status-Quo Bias and offering low-friction migration tools