performance-marketing-agent_skill

Overview

This skill is an AI performance marketing agent that manages paid media across Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok. It automates campaign creation, keyword research, bid and budget optimization, wasted spend analysis, and cross-platform reporting. The agent uses a suite of integrated tools to monitor ROAS, CPA, creative performance, and audience segments in real time.

How this skill works

Connect your ad accounts using secure OAuth and the integrated toolset to allow read and write operations. The agent pulls live performance data, runs keyword and search-term analysis, recommends and enacts bid or budget changes, and creates campaigns in paused state for review. It provides unified dashboards, anomaly detection, and automated alerts while requiring confirmation for any write actions that modify campaigns.

When to use it

• Launching new search, display, video, or social campaigns across multiple platforms
• Automating keyword research and building keyword lists with CPC and competition data
• Optimizing bids and budgets to hit target CPA or ROAS across channels
• Detecting wasted spend, underperforming keywords, and creative fatigue
• Generating cross-account performance reports and recurring briefs for stakeholders

Best practices

• Connect and verify all ad accounts and set conversion tracking before running automations
• Start automation with conservative budget reallocation and monitor results for 3–7 days
• Keep campaign changes in paused state for manual review when launching new creatives
• Use negative keyword and search-term reports to regularly prune low-value traffic
• Set clear CPA/ROAS targets and alert thresholds to avoid aggressive bid changes

Example use cases

• A PPC specialist runs weekly search-term audits and auto-applies negative keywords to reduce wasted spend
• A marketing manager requests cross-platform ROAS reports and receives budget reallocation recommendations
• An e-commerce brand uses automated bid optimization to hit target CPA during a sales window
• An agency bulk-creates paused campaigns for multiple clients with tailored audiences and creative variants
• A media buyer detects sudden CTR or conversion drops and receives anomaly explanations and remediation steps